Nothing is harder than trying to design a website when you have no idea what the content will be. If you want to have a web site that meets certain goals such as easy to navigate, pleasant to view, nice organized layout, calls-action, user-digestable,  high lead conversions, etc…you simply must have the content to design around.

Having the content also allows you convert text into graphics, punch out certain information which compliment the page layout and give visual interest.

In order to plan these things into the design, you must have all content up front before any design work can start else the usability of the site will be at stake.

Once you have the content in front of you, you can then plan the information architecture, which is how the website visitor will find their way around your site-navigation. Categories and sections will lay the ground work for the first phases of design.

Without having content upfront you risk the hazard of having to ‘jam’ things in, stick them where ever you can find room, well, you get the idea, it’s not ideal and does not help the usability of the site.

To have a professional website designed or an existing website assessed, visit Yellowfish Technologies.