I want to know who is clicking on the google ads that are placed in the middle of paragraphs, before the answer you need to find, and anywhere else they can be jammed on the web page? Okay, maybe I’m a touch intolerant of ad sense. But I have a good reason why. For example, I too fell prey to the lure of googles billions, thought I could make money and implemented google ad sense into the yellowfish website.

Hard as I would try, I could not get the ad sense placements to stop competing with the content. Now here’s where my tolerance started to go south. We are Yellowfish Technologies, an Information Technology firm. Ad sense decided to pick the word ‘yellowfish’ and proceeded to list out crap ads about water, feeding, fish types, yellow belly fish flounder and you name it. It was ridiculous to see this type of information being offered on our technology home front. The competitors it also advertised was another story. I removed ad sense from the Yellowfish site. I guess now I’m not such a big fan, but the bad news is, it continues to haunt me.

I am a victim. I really am. Bad google advertising makes me lose track of what I was looking for. Usually the rest of something interesting… When I see these odd ad blocks hogging up valuable real estate on the web page where the content suppose to be, I can’t believe they are in such big use. The ads are just plain distracting and side-track you. Honestly, I do not know anyone who would stop to click further on them. The Yellow belly fish flounder incident comes back loud and clear.

I am now convinced most people who use and those who over-use ad sense do not pay attention to what actually shows up on their site under these ads. I was having a victim moment the other day and noticed the link options very strange. I think it was out of irritation and to prove it’s all irrelevant stuff displayed in those ad sense links, but I clicked on a couple as an experiment. All 5 of the links I chose brought me to a page without graphics and that was just a series of more random links, too many choices about the same thing, with an occasional link that made a small amount of sense. It’s just as I thought…useless. Oh, and by-the-way, I never went back to that site and found another that delivered information not ads. I book marked it.

I know people are just trying to make an extra buck off google hoping someone clicks on one of them and earns them extra money, but geeze, good sites are falling prey and putting all google ads above the fold and the important stuff below. I can barely read what’s I came there for. To all you over-users of google ad sense, please evaluate if it’s worth switching out your business content that should be easy to find and read for ads on things generally irrelevant and out of your control. Do you really want visitors leaving your site to go somewhere else anyways?

Ok, I am all for video on a website. It’s interesting, visually stimulating and its fun to watch. EXCEPT when you arrive at a website and the video blasts off and startles you half to death. How dare they scare me like that? A few choice words later, while I try to get my heart rate under control from the sudden fright… I can’t help but find myself irritated at the disturbance as well as wonder why my speakers were set so loud. I think the use of video on a website and on landing pages are great when used appropriately. But you must allow the user to control when it starts, ends and how loud it will be. Set the default volume to a non-invasive level. Let the user adjust it to their liking. Asking how do you get the user to play the video and know it’s there if it doesn’t blast off? Make it interesting! Draw attention to the display, make the user want to push ‘play’. Use a giant ‘Play me button’ if you need to, but just don’t set the video on ‘auto-play’ with a volume level loud enough to wake moon men.

Okay, it’s time to put the content for your website together. Easy, right? There is probably tons of stuff about the product or service you provide laying around the office so you’ll just compile the technical information about each and list it out. Well, if only it were that simple.

The problem is most products and services are unique or fall into a pretty generic group along with everyone else who sells the same thing. So, how are you going to get found by the visitor and ’speak’ to them so they first find, then choose your business?

You are going to start by talking their language and entering the conversation in their head. You will earn the trust of these people when you talk to them the same way they talk to each other and themselves. Try to imagine what the website visitor is going through to need your product or service. When they sit down to search, what would they be looking for and how they might start their search. Would they start with searching the exact product name and technical details? Probably not, how would they know what those were? Keep in mind, if they knew of a product/business already, they would go straight to the website, there would be no search conducted. So…

Most likely the potential visitor would start by searching for information about the problem at hand. By this I mean the pain point are they trying to address.That would be something they know, but what they don’t always know is how to solve it and/or what the solution is. That’s where your website comes in. Your website would lead with information about solving problems, not information about the product or service itself. Now, here’s the perfect example of what I’m talking about.

I know this is an old over-used example, but…it’s just so good I can’t resist using it, yet again.

Nobody who bought a drill wanted a drill. They wanted a hole. What this means for you is that instead of providing information about drills, you should deliver information about making holes.