When considering your business website it’s best to think in terms of business goals you would like to achieve with your website. Your website is the front door of your business. Most people start searching for services and products these days on the web, then contact you in person or visit your physical location. With this in mind, think of what business goals you would like your website to meet as it is your first impression.  It’s the best business tool you’ve got, make it work hard for you and make it speak to your visitors.

Some business goals to consider (think in terms of a year from now, 2 years from now) when determining your website goals are:

What do you want your website to do for you AND the visitor?

1. Inform
2. Inspire Awareness
3. Educate
4. Repeat Visitors
5. User Interaction
6. Media source
7. Resources
8. Measurement
9. Call-to-actions
10. Funding/ donations
11. Grow Rep & Branding

Qualitive Goals:

1. Market Position
2. Kind of Business
3. Target Audience/ Market

Potential conflicts of business goals (if any):

Other Goals:

Other Challenges:

Once you have this handly list populated, a web designer will have a great tool to design a website that will  accommodate these needs. It’s truly helpful.